Paid Digital Ads
I designed paid digital campaigns across Meta, Google Display, DOOH, website banners, email marketing, and standard display formats. My role includes selecting imagery, structuring headlines and CTAs, and ensuring visual hierarchy across placements.
Campaign assets are built with platform-specific considerations and integrated across website and email to create cohesive cross-channel experiences that support acquisition and promotional goals.
February Promotions
For the February promotional campaign, I partnered with a videographer to create an elevated, lifestyle-driven visual direction. We developed brand-forward imagery that havent been used before. I designed multiple ad variations for cross-testing that included a lifestyle version with promotional messaging and a minimal white-background version with the same copy.
This project highlights my approach to iterative design, creative experimentation, and collaborative visual development that elevates brand perception while supporting measurable campaign goals.
Email & Website Banners
Seasonal Campaigns
For our Holiday assets, I explored a visual direction that moved beyond traditional car-focused imagery, introducing more conceptual, lifestyle-driven creative. We wanted our members and audience to feel as if they were unwrapping a gift from us during the holiday season.
Holiday campaigns included static and animated digital ads across standard display formats, Meta, Google Display, DOOH, and email. We introduced motion graphics to our digital ads this campaign to cross test which ad got the best clicks. These motion elements helped increase engagement while expanding the visual range of paid campaigns without losing brand consistency.
1440x1440.mp4BF SAVE THE DATE.mp4Winter Campaign
For the seasonal winter campaign, the focus was on communicating vehicle protection. With limited access to snowy imagery locally in Missouri, we took a creative approach by sourcing high-quality Adobe Stock photography to achieve the desired winter aesthetic. This allowed us to maintain a professional, engaging visual direction while clearly supporting the campaign’s messaging.
This campaign included static and animated digital ads across standard display formats, Meta, and Google Display.
