Mobile App

The mobile app launch was the first project I independently led at Club Car Wash, establishing the visual foundation for in-app marketing and digital acquisition. The goal was to create a clean, modern, elevated aesthetic that positioned the app as intuitive and premium while supporting the brand’s evolving visual direction.

I developed the launch creative system using white space, minimal layouts, and iPhone mockups inspired by polished, product-focused marketing from Apple Inc.. Working closely with a videographer, I aligned motion and static assets to ensure a cohesive visual language across video, paid media, and in-app promotional graphics. The result was a scalable framework now used across ongoing app marketing and digital campaigns.